Objective
Take this imaginative, thought-provoking question â âWhat would you do with 1 million water bottles?â â and turn it into a bold, memorable ad concept.
You can interpret this however you like: sustainability, satire, fashion, chaos, or pure creativity. The goal is to show your creative range â to make something visually compelling.
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Creative Task
- Prompt a concept around the question: âWhat would you do with 1 million water bottles?â, using Campign Idea agent.
- Execute your idea as either:
- Focus on strong creative direction â clear message, visual storytelling, and distinct emotion or tone.
- Use Pencil GenAI tools for image or video generation, compositing, or mockups.
- Showcase your concept generation journey â how you used AI to explore campaign ideas, refine directions, and push the model to think creatively.
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Example Directions to Explore
These are not requirements â just prompts to spark ideas:
- Sustainability: A towering cityscape built entirely from recycled bottles â âWhat if our waste became our world?â
- Fashion: A high-fashion runway made of translucent bottle couture â âThe new transparent luxury.â
- Activism: A billboard made of crushed plastic â âEvery choice piles up.â
- Humor/Surrealism: A beach made of bottles instead of sand; a wave of bottles chasing joggers.
- Chaos/Absurdity: A warehouse overflowing with bottles spelling out âHELP.â
- Utility: Turning bottles into bricks, furniture, or art â â1 million problems, 1 creative solution.â
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Deliverables
- One static billboard ad or one short video.
- Include your Pencil AI concept generation screenshots or notes showing how you used prompts to explore campaign ideas.
- Describe how your inputs influenced the AI outputs â what you changed, refined, or pushed further.
- Concept Summary (1â2 paragraphs)
- The core idea and message.
- Why it works visually and emotionally.
- (Optional) Include your final AI prompts used to generate visuals or video.
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Evaluation
- Originality and creativity of concept.
- Clarity of message and execution.
- Visual and emotional impact.
Depth of thought in how AI was guided during concept exploration.
