Objective
We’ve all experienced love.
In a way, we all come pre-loved.
So why shouldn’t pre-loved items find some love this Valentine’s Day too?
This February, you’re helping a secondhand store remind people that just because something has a past, doesn’t mean it doesn’t deserve a future.
Your task is to create a Valentine’s Day ad that celebrates used items — their history, their charm, and their readiness to be loved again.
The tone should be:
- Positive and affectionate
- Humorous, heartwarming, or a little silly
- Optimistic about second chances
Think romance… but circular.
Creative Task
Using Pencil’s & AI tools, create a Valentine’s Day concept for a secondhand store that encourages people to buy used.
Your ad must:
- Feature one item (anything goes — a car, clothing, karaoke machine, deflated basketball, etc.)
- Clearly tie back to Valentine’s Day through tone, imagery, or message
- Celebrate pre-loved items in a joyful, human way
Show your thinking however you like — from concept exploration to prompt iteration to final execution.
Example Directions (Optional Sparks)
Use these only as inspiration:
- Static ads styled like Craigslist “missed connections” or bulletin board notes
- Items presented as Tinder/Bumble profiles, complete with bio and profile pic
- “Hi, I’m a karaoke machine, and I’m ready for my next duet.”
- Public Service Announcement:
“Every year, thousands of perfectly good items are abandoned after love fades.”
Deliverables
Final output:
(Any format, dimensions, or specs — made using Pencil & AI tools)
Optional
- Short caption or description
- Final prompts used to generate visuals or video
Evaluation
Submissions will be assessed on:
- Originality and creativity
- Emotional impact and tone
- How thoughtfully AI was used during exploration
Submissions
Please submit your drive links below (remember to grant access). Deadline: Friday, 20 Feburary
