Featured
The Core Roles Required to Deliver Effective GenAI Work
Juliette Suvitha
How to set up your team for AI
Juliette Suvitha
In-Depth with Pencil's Agent Builder
Tim Bowers & Lee Malone
Creative Monthly - February 2026
Theo Baynton
All Content

Juliette Suvitha · Feb 12th, 2026
What Each Role Actually Does in a GenAI Team
From strategy to scale, these are the roles that make it work.
Who owns what. What good looks like. What skills matter.
Roles, responsibilities, and the skillsets that make the difference.
# Ask the Creative Team
# Creative Industry
Comment

Juliette Suvitha · Feb 12th, 2026
Almost six months ago, I wrote about how to set up your creative team for AI.
And I already have to refresh it.
That’s how fast AI is moving.
One of the biggest shifts since then has been the release of Workflows, a nodal-based UI that lets you visually map insights to ideas to outputs (including revisions). Instead of bouncing between chats and sheets, you now connect everything together: context, attachments, logic, references.
You can literally see why you’re doing what you’re doing.
An insight flows into a persona.
A persona flows into a concept.
A concept flows into images, videos, and copy.
Nothing sits in isolation. Nothing loses its origin story.
And when you can see the logic, you start designing teams differently.
“When the system becomes visible, new roles emerge.”
# Ask the Creative Team
# Creative Industry
Comment


Tim Bowers & Lee Malone · Feb 11th, 2026
This week, we chat with Pencil's Head of Enablement and Education Tim, to walk through in-depth use of our Agent Builder tool, plus we create one live and see incredible results!
Also, see Jules' blog here:
https://community.trypencil.com/public/blogs/how-to-structure-agents-so-creative-teams-can-actually-use-them-2026-01-20
# Agent Builder
# Agents
# Pencil
Comment

Theo Baynton · Feb 2nd, 2026
# Creative inspiration
# Creative generation
2



Tom Edwards, Tobias Cummins & Dan Fogelman · Feb 1st, 2026
Join us today for a live conversation with Dan Fogelman, Global Brand Program Manager at Indeed, hosted by Tobias Cummins, COO at Pencil.
We’ll explore how one of the world’s most influential hiring platforms is integrating AI across creative and marketing workflows, from early-stage ideation to production efficiency, and the cultural shifts that empower teams.
This session unpacks how Indeed balances rapid AI innovation with its mission to help people get jobs, and how Pencil supported the journey from experimentation to structured, enterprise-grade adoption.
like
# Creative Industry
Comment

Douglas Salomonsson · Jan 30th, 2026
With visual steps and branching paths, Workflows make it easy to explore multiple creative directions in parallel—without losing structure or control.
# Pencil
# Creative Workflows
# Ask the Creative Team
# Pencil In Practice
Comment

Mike Geurts · Jan 27th, 2026
This Image Enhancement Agent exists for one reason: to restore and upscale images without changing what makes them true. Instead of adding style or interpretation, it focuses on removing compression artifacts, AI noise, and quality loss while preserving the original composition, identity, colours, and details exactly as they are. By asking only for an aspect ratio and delivering a clean 4K output, it gives creative teams a reliable way to make AI-generated or compressed assets production-ready, without risking brand drift, visual surprises, or creative rework.
# Creative Workflows
Comment

Cedric Mendoza · Jan 23rd, 2026
Learn how to import PSD static templates into Pencil, preserving your design structure and speeding up the transition from traditional design tools to AI-assisted creation.
# Creative Workflows
Comment

Cedric Mendoza · Jan 23rd, 2026
A step-by-step guide to importing After Effects files into Pencil, so you can combine advanced motion work with Pencil’s AI-powered creative workflow.
# Creative Workflows
Comment

Cedric Mendoza · Jan 23rd, 2026
This video shows how to export static and video templates from Pencil, making it easy to reuse, adapt, and scale your best-performing creative across teams and campaigns.
# Creative Workflows
Comment


