Objective
This month, we’re taking a festive left turn.
Your mission: Convince Santa to buy your insurance.
Imagine you work for an insurance company with the world’s strangest, most niche client list — a list of one: Santa Claus.
Your job is to create an ad that would actually make him pause mid-cookie and think, “hmm… maybe I do need that.”
You choose the product:
- Snowstorm Travel Insurance
- Global Gift Delivery Cover
- North Pole Property Insurance
- Or anything else Santa really should’ve insured by now.
The tone? Festive, ridiculous, and very Pencil.
Creative Task
Use Pencil’s tools to build a concept around one Santa-specific insurance product.
Any format works: billboard, video, poster, meme, OOH, TikTok, carousel — if GenAI can make it, it counts.
Focus on:
- Strong visual storytelling
- A distinct emotion or tone
- Something Santa would actually consider buying
Show your creative process however you’d like — how you iterated, explored directions, refined prompts, and pushed Pencil to behave creatively.
Example Directions (Optional Sparks)
These are just prompts to warm up your creative sleigh:
- Reindeer Liability — “For when Prancer gets a little too prancey.”
- Sleigh Breakdown Cover — “Because 24 hours is a long night to get stuck in Norway.”
- Snowstorm Travel Insurance — cinematic blizzard chaos, big hero energy.
- Chimney Entry Protection — “Landings covered, soot optional.”
- North Pole Property Insurance — “Includes elf-related damages.”
- Global Gift Delivery Cover — logistical madness meets holiday magic.
Deliverables
Final Output
- One ad — any format, made using Pencil.
Optional
- Short caption or description.
- Screenshots or notes from your concept exploration.
- Final prompts used to generate visuals or video.
Evaluation
Submissions will be assessed on:
- Visual and emotional impact
- How thoughtfully you used AI during exploration
Submissions
Please submit your drive links below (remember to grant access) Deadline: 18th December 2025
