The product is the source of truth. Colour, label, typography, proportions, surface detail: all of it has to survive the render. This playbook shows you how to make sure it does. Nine principles drawn from real production work, covering resolution, references, drift prevention, fine print, multiple SKUs, and physics-accurate prompting. The techniques we use internally to make sure the label always survives the render.

This is Workflows Module 01 of Mastering the Camera, a series built to help you use AI image generation with the intentionality of a real cinematographer. This one's all about lenses — what they do to an image, why they matter, and how a simple workflow in Pencil can give you completely different creative perspectives from a single base image.

The Pencil Prompting Playbook is your field guide to prompt-crafting for image and video AI models that keep getting smarter. Covering fifteen principles drawn from real production work, it shows you how to move from vague instructions to precise, intentional prompts, how to read the character of each model, and how to build a durable craft that survives the next tool update. Read it, argue with it, and put it to work.