Pencil in Practice: Ice Cream Crush

One brief. One brand. From text to image to finished ad — live. In this session, we walk through a real ice cream case study end-to-end, showing exactly how Pencil's workflow feature turns a starting point into production-ready creative.

In this live walkthrough, we follow an ice cream brand from brief to output — covering the full Pencil workflow: text to image, image to ad, and the decisions that shape the result along the way. Less theory. More doing.

You'll learn how to:

1. Set up a workflow brief that gives Pencil the context it needs to generate on-brand creative
2. Use text-to-image effectively — what to specify, what to leave open, and what changes the output most
3. Move from generated imagery through to finished ad formats without losing visual consistency
4. Apply workflow thinking to future briefs — not just FMCG, not just ice cream

Whether you're new to Pencil's workflow feature or want to see it applied to a consumer product brief from start to finish, this session gives you a clear, replicable process to take back to your own projects.