Creative Monthly - October 2025

# Creative inspiration

# Creative generation

# Pencil

AI Granny Challenge

Juliette Suvitha

Challenge Overview

We’re inviting you to create a standalone ad campaign concept built around a fictional AI Granny: part recipe master, part life coach, part sass queen. The goal? To bring her to life with humour, chaos, and unexpected wisdom. Whether she’s cooking up bizarre meals, dishing out sharp life advice, or plotting petty revenge, we want her to feel iconic, meme-worthy, and unforgettable.

Creative Task

Choose one Granny mode (Recipes, Advice, Revenge—or invent your own). Then build an ad around it: a fake product launch, a quirky service, or a cultural spoof. Your final creative can take one of two forms:

A mini campaign: 3–5 static image ads (e.g. for social)

A short 15–30s TVC ad (GenAI video or storyboarded concept)

Deliverables

✅ Final Assets: JPEG/PNG image set or MP4 video file (16:9 and 9:16) ✅ Creative Write-up (Short Paragraphs):

The Granny type you chose and why

Your creative concept and how it reinterprets her role

What the ad is “selling” (real or fictional product/service/idea)

AI tools + prompts you used

Creative Notes

Tone: Playful, unhinged but never mean-spirited Style: Bold, stylised, surprising Execution: Doesn’t need to feel real—needs to be memorable Bonus Points: Juxtapose the wholesome idea of “granny” with sharp modern wit (e.g. sweet old lady meets chaotic Gen Z internet humour)

Idea Starters

👵 “Granny Recipes” → A chaos cooking show that turns leftover cereal and ketchup into a “5-star Michelin hack” 👵 “Granny Advice” → TikTok-style pep talks about dating, careers, or why your ex’s new haircut is “a crime against humanity” 👵 “Granny Revenge” → A fake app that lets Granny send petty payback (glitter bombs, passive-aggressive notes, mysteriously delivered prune juice) 👵 “Advertising Twist” → Granny as the face of a fictional tech brand, parodying glossy Apple-style product launches but with meatloaf