Objective
Weâve all experienced love.
In a way, we all come pre-loved.
So why shouldnât pre-loved items find some love this Valentineâs Day too?
This February, youâre helping a secondhand store remind people that just because something has a past, doesnât mean it doesnât deserve a future.
Your task is to create a Valentineâs Day ad that celebrates used items â their history, their charm, and their readiness to be loved again.
The tone should be:
- Positive and affectionate
- Humorous, heartwarming, or a little silly
- Optimistic about second chances
Think romance⌠but circular.
Creative Task
Using Pencilâs & AI tools, create a Valentineâs Day concept for a secondhand store that encourages people to buy used.
Your ad must:
- Feature one item (anything goes â a car, clothing, karaoke machine, deflated basketball, etc.)
- Clearly tie back to Valentineâs Day through tone, imagery, or message
- Celebrate pre-loved items in a joyful, human way
Show your thinking however you like â from concept exploration to prompt iteration to final execution.
Example Directions (Optional Sparks)
Use these only as inspiration:
- Static ads styled like Craigslist âmissed connectionsâ or bulletin board notes
- Items presented as Tinder/Bumble profiles, complete with bio and profile pic
- âHi, Iâm a karaoke machine, and Iâm ready for my next duet.â
- Public Service Announcement:
âEvery year, thousands of perfectly good items are abandoned after love fades.â
Deliverables
Final output:
(Any format, dimensions, or specs â made using Pencil & AI tools)
Optional
- Short caption or description
- Final prompts used to generate visuals or video
Evaluation
Submissions will be assessed on:
- Originality and creativity
- Emotional impact and tone
- How thoughtfully AI was used during exploration
Submissions
Please submit your drive links below (remember to grant access). Deadline: Friday, 20 Feburary
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