Objective
Few communities are as passionate as gamers. However, that same passion can often lead to unintended "debuffs" like fatigue, migraines, and tech neck.
These hazards are completely avoidable with one simple power-up: a proper 8 hours of rest. This March, your mission is to help the gaming community stay at the top of their game by reminding them that the best way to level up in reality is to finally hit the "Sleep" button.
Creative Task
Your job is to create a public service announcement (PSA) specifically for gamers. Using AI tools, you must produce a concept that encourages healthy habits without losing the spirit of the game.
Your PSA must:
- Be produced in a classic 8-bit visual style.
- Highlight the pitfalls of excessive gaming.
- Encourage 8 hours of proper sleep.
- Utilise video game tropes or an in-game environment to make the message resonate with the audience.
- Adopt any tone you find most effective—whether it’s serious, satirical, playful, or hilarious—to deliver the strongest impact.
Example Directions (Optional Sparks)
Use these 8-bit concepts as a starting point for your creative exploration:
- Low HP… but IRL: An avatar traverses a pixelated world while their health bar blinks dangerously. As they mutter "One more level..." or "One more raid...", the world around them glitches more violently.+1
- The Boss You Can’t Beat: A classic boss battle screen appears with dramatic music and an oversized enemy. However, because the player is exhausted, their inputs lag, the character moves sluggishly, and every attack misses.+1
- The Free Item: After a grueling battle, a hero enters a merchant’s shop seeking help. While potions and elixirs cost a fortune, "One Night of Sleep" is listed at 0 coins and offers a total restoration of Energy and Mana.+1
Deliverables
Final output:
- One 15s – 30s video in any format of your choosing.
Optional:
- A short caption or description.
- The final prompts used to generate your visuals or video.
Evaluation
Submissions will be assessed on:
- Originality and creativity in using gaming tropes.
- Clarity of the idea and the "8 hours" message.
- Emotional impact and effectiveness of the chosen tone.
- Technical execution of the 8-bit aesthetic using AI.
Submissions
Please submit your drive links below (remember to grant access). Deadline: Friday, 27 March 2026
