We put GPT Image 2.0 through its paces on 12 real production use cases, from product label accuracy and background swaps to full ad compositing and style transformations. We used a fake oral care brand called Plaque Slayer to keep things visual and consistent throughout. What we found was a model that handles the messy, iterative realities of creative production better than anything we have tested before. This is a practical walkthrough of what it can actually do, written for creatives who want to move faster without compromising the work.

Large-format LED screens demand resolutions that no AI video model can natively produce. When a brief came in for macro food visuals across three 4K panels, Pencil's creative team had to rethink the approach entirely. This article walks through the 8-step workflow they built to deliver a seamless, high-quality output at 11,520 pixels wide, including the prompts, the tools, and the mindset shift that made it work.