You vs Google's Creative Lab 5. London, 19 May. UK-based emerging creatives — apply before 5 May.

Camera settings used to require years of technical knowledge. Now you just need to know the feeling you're after. In Module 02, we run one scene through six settings and show you exactly what changes — and why it matters.

The product is the source of truth. Colour, label, typography, proportions, surface detail: all of it has to survive the render. This playbook shows you how to make sure it does. Nine principles drawn from real production work, covering resolution, references, drift prevention, fine print, multiple SKUs, and physics-accurate prompting. The techniques we use internally to make sure the label always survives the render.