Until now, finding "your stuff" in Pencil meant remembering which section it lived in. A layered ad sat in Work, the brand logo it referenced sat in Assets, and the template it was built from sat in Templates â three nav clicks for one mental task. On top of that, the powerful table experience you've come to rely on in Work â Custom Views with saved filters, sorts, and column configurations â didn't exist anywhere else. And if you wanted to upload a creative brief, a copy deck, or a data sheet, you couldn't. Assets only accepted images and videos.
Files fixes all of that. One section, four tabs, the same powerful table experience everywhere, and now with first-class support for documents alongside images and videos. The easiest way to think about it: it's the file system Pencil always should have had â organized the way you actually think about your content, not the way the system happens to store it.
What's New
One Files section in the Nav â Work, Assets, and Templates are gone from the side-nav. In their place, a single Files entry opens into four tabs you can switch between without leaving the page.
Works tab â All your authored and structured content: layered ad files, variations, text generations, docs, and sheets. Everything you've built or shaped â without raw AI generations cluttering the list.
Generations tab â A new, dedicated home for AI-generated images and videos. Grid view makes it easy to scan, compare, and decide which generations to promote into a layered file or export.
Documents in Assets â Assets now accepts PDF, DOC, DOCX, PPT, PPTX, XLS, and XLSX uploads. Briefs, decks, copy docs, and data sheets become first-class assets â previewable inline and usable as inputs in Workflow's asset node, alongside images and video.
Custom Views everywhere â The saved filters, sorts, and column configurations you already use on Work now work across Generations, Assets, and Templates too. Build a "Q2 Campaign" view on Works, a "Brand Logos" view on Assets, a "Hero Variants" view on Generations â your table, your way, on every tab.
Why it matters
Pencil is the platform where your campaigns come together â but only if the place you keep your campaign materials feels coherent. Splitting work across three nav items meant users had to learn the system before they could use it. Consolidating into Files means the platform finally matches the mental model: one place for content, organized by the kind of content it is.
Splitting Works from Generations introduces a distinction you already carry in your head â things you built vs. things AI made for you â and makes both tabs more useful for it. Documents-as-assets closes a gap that's forced reference materials to live outside Pencil for too long. And Custom Views across every tab means the muscle memory you've built on Work compounds across your entire library.
What this Unlocks
A single source of truth for every kind of campaign material â layered creative, AI generations, brand assets, reference documents, and templates â all sitting side by side, all searchable, all filterable, all powered by the same table experience. Workflows can now pull in a PDF brief or PPTX deck as an asset input. Designers can browse generations as a gallery. Brand managers can curate document assets the same way they curate logos. The side-nav gets shorter, the platform gets simpler, and your files get easier to find.
