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November 28, 2025

Agents in Feed: A Practical Guide for Creative Teams

Agents in Feed: A Practical Guide for Creative Teams
# Agents
# Feeds & Agents

This article distills the key learnings, shortcuts, and mental models shared in our recent training session with the creative team. Think of it as a temporary field manual: lightweight, practical, and designed to help you get unstuck faster.

Juliette Suvitha
Juliette Suvitha
Agents in Feed: A Practical Guide for Creative Teams

Why We Trained on This

We had 3 goals:
  • Upskill the creative team so they can use Agents in Feed to scale outputs without drowning in manual work
  • Clarify how agent logic interacts with feed inputs, copy generation, and image variants
  • Prepare for automation-heavy projects that depend on clear rules, smart structuring, and repeatable logic
Even if the interface changes later, the thinking habits stay with the team - and that’s what really matters.



Why This Still Matters (Even If It’s Temporary)

Learning the current system helps teams build creative and operational muscle memory:
  • Understand how logic-based decisioning works in automated content
  • Test and prototype scaling rules before Nodal View arrives
  • Troubleshoot intelligently instead of guessing
  • Build confidence in chaining, referencing, and variant workflows
Tools change. Skills endure.



Two Core Actions You’ll Use Most

1. GenerateImage / GenerateVideo

Use these when your cell contains a pure text prompt.
  • No need to write format size in the prompt
  • But you must select the format size + model in the dropdown
If you pick the wrong combination, the generation will fail. That’s not creativity — that’s physics.



2. UseAgent

Use this when your prompt needs intake from another cell.
  • You must include the format size in the prompt
  • Pencil will automatically highlight which cells you are referencing
  • The “Attachment” input box works well only for one reference
  • More than one attachment usually confuses the AI
  • Best combo for referencing: Nano Banana (image) + Google Gemini (text)
  • Reminder: not all models support all sizes (Sora does not support 1080×1920)
This is where chained logic lives. This is how your sheet becomes a structured creative machine instead of a patchwork of prompts.



Prompt Referencing Cheat Sheet

(Everyone should memorize this part.)
  • C3 / F3 → fully relative (row + column change)
  • $C3 / $F3 → lock column (drag horizontally)
  • C$3 / F$3 → lock row (drag vertically)
  • $C$3 / $F$3 → fully locked (never moves)
This is the difference between feeling powerful and feeling confused.



Best Practices for Stronger Generations

Better inputs = better context = better outputs

A good rule of thumb:
  • Product image + image reference → 55% accuracy
  • Product image + written product details + written label + written visual style → 80–90% accuracy
Every extra reference point gives the agent a firmer foundation.

Moodboard cells

Referencing multiple images in one cell can lead to split-screen visuals. Good for ideation. Bad for final imagery.
Use with intention.



What Agents in Feed Are Great For

✔ Rapid scaling by dragging prompts across rows ✔ Seeing strategy, prompts, and outputs in a single structured view ✔ Early concept testing ✔ Variant exploration ✔ Fast prototyping ✔ Building row-by-row logic for campaigns
It’s a thinking tool as much as a production tool.



Where It Struggles

Like every system, it has edges:
  • Cannot stitch videos unless using scene-based templates yet
  • Start/End frame referencing for video not supported yet
  • One designer at a time per sheet (collaboration bottleneck)
  • Requires a clean, well-structured sheet to avoid errors
  • Asset Library upload isn’t supported yet (CMS links work fine)
  • Prompt-to-output isn’t always a clean 1:1
  • Model-format mismatches remain the #1 cause of failed generations
The system is powerful, but it rewards discipline.
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