Pencil in Practice - Tailoring bias breaker

Join Tim Bowers for another hands-on session: Pencil in Practice – Tailoring Bias Breaker for Your Campaigns.

In this live walkthrough, Tim will break down the most common client questions around using Bias Breaker—showing you how to customise bias-mitigation settings, interpret outputs, and apply the tool effectively across different campaign types and audiences.

You’ll learn how to:

1. Tailor Bias Breaker configurations for specific markets, demographics, and creative objectives
2. Analyse and act on the tool’s recommendations to strengthen representation and avoid unintended bias
3. Maintain brand integrity and inclusive standards across varied campaign contexts
4. Integrate Bias Breaker into existing creative and production workflows to streamline reviews

Whether you're adapting global assets for local markets, ensuring inclusive representation for niche audiences, or looking to build a more responsible creative process end-to-end, this session will give you a practical, repeatable workflow for using Bias Breaker with confidence and precision.