Pencil in Practice: Pride Month

Pride is one of the most visually loaded briefs of the year. Done well, it's joyful, specific, and genuine. Done without care, it's a rainbow on a logo, published on the 1st and forgotten by the 2nd. This session is about doing it well.

In this live walkthrough, we explore how to generate Pride creative that carries real intention. We celebrate the colour, history, and visual culture of Pride month while thinking seriously about what makes imagery land versus what makes it feel like an afterthought.

You'll learn how to:

1. Generate imagery that draws on the real visual language of Pride: community, colour, joy, and defiance. Not its most commercial interpretation
2. Use Pencil to explore a range of creative directions, from bold and celebratory to personal and considered
3. Brief for inclusive creative that represents with intention, not just visibility
4. Think through how Pride creative works across different formats, markets, and audiences

Whether you're building Pride campaigns for clients or want to explore what genuinely good seasonal creative looks like, this one's worth showing up for. Happy Pride.