Sales Collateral
Overview of the Transformation and Enablement audit to clients, outlining what's included on the Briefing Review, Tech & Process Mapping and User Review.
The tactical guide for running the sales deck effectively — what to emphasise, how to navigate objections, and how to tailor the narrative by audience.
# Pencil
Overview of the onboarding and support packages available to clients, outlining what's included at each tier of engagement.
A slide-by-slide guide for Pencil's sales team on how to customise their master sales deck for each client meeting. It specifies what's locked (brand claims, stats, product architecture) vs. what should be tailored (pain card order by sector, case studies, budget numbers, competitor emphasis). Ends with a 16-point checklist.
# Sales Collateral
Pencil's enterprise sales presentation, positioning the platform as an "AI Operating System" for marketing. Covers the fragmentation problem, the vision of a fully connected workflow, platform architecture, enterprise security credentials, client proof (Diageo, Unilever, Google), a CFO-ready business case, and a competitive comparison vs. Adobe Firefly, Sitecore, and Jasper.
# Pencil
Previous year's client success stories, useful for historical proof points and comparing year-on-year platform impact.
# Pencil