Prompt-to-Product: Experimenting with Product Concepting Using Pencil
# Creative inspiration
# Image generation
# Text generation
Using text and image generation to devise new product ideas
July 24, 2025
Tim Bowers
Lee Malone
Laura Cecilli
🥖 From Crumbs to Concepts: How AI Is Rethinking Food Innovation
What if you could brainstorm a new food product, test its appeal, design its packaging, and visualize it — all before you ever touched a kitchen counter?
That’s exactly what a new generation of product creators is doing with the help of generative AI. And in the world of snacks, one fictional-but-feels-real brand is showing the way: Dolceria.
Dolceria isn’t a typical brand — it’s a creativity lab. A digital playground built to explore how AI can co-create everything from filled sourdough bites to pesto-infused grill bread. And it's proving that innovation doesn’t start with a factory — it starts with a prompt.

🍞 Idea First, Dough Later
Dolceria’s product lineup reads like a modern Italian daydream:
Grill Bread you toss on a pan and enjoy during your Netflix binge
Filled Bread Bites made for aperitivo hour, oozing with flavors like parmesan cream, ragĂą & peas, or hummus
Sweet & savory flavor bombs like honey-sea salt, lavender-lemon, or truffle-mushroom
But these weren’t developed in a test kitchen — they were prototyped through language.
Generative text tools (like those built into the platform Pencil) help spark the “what if?” behind every idea. What if sourdough could be snackable? What if chocolate bread became a grilling staple? What if your favorite aperitivo bite came air-fryer ready?

✍️ You Write the Future



At the heart of it all is a simple prompt:
“Give me a snack that feels cozy, Italian, and made for couch snacking. Nothing frozen. Grillable or air-fryer-friendly.”
With that, Pencil’s AI kicks into gear — producing a series of concepts complete with names, ingredients, prep methods, and even how they’ll make someone feel while eating them. Think “Couch Crunch Rounds” or “Nature’s Harmony Bites,” full of fig, rosemary, or lavender, depending on your vibe.
It's like having an R&D chef, brand strategist, and food stylist all bundled into one digital assistant.

📸 Now Make It Look Delicious



Words are one thing — but will people want it?
That’s where image generation comes in. Visualizing the concept early is a game-changer. AI-generated photos and packaging mockups help teams quickly answer questions like:
What does this snack look like on a wooden terrace in Milan?
How would it be styled in a premium fridge aisle?
Can we make the packaging feel artisanal and air-fryer-friendly?
In minutes, you can create photorealistic shots: gooey pesto-filled bread being torn open, chocolate bread bites mid-air with melty drops, or a box design with a cheeky transparent “grill mark” window.
The best part? These ideas aren’t just pretty — they’re grounded in how real people snack. Dolceria’s concepts are backed by audience personas and cultural scenarios:
Young professionals grabbing Grill Bread on their lunch break
Home entertainers impressing guests with filled sourdough
Aperitif lovers pairing snacks with an Aperol Spritz on the terrace
Health-conscious snackers air-frying their way to guilt-free indulgence
These aren’t random personas. They reflect Italian habits, social rituals, and modern lifestyles. AI helps match product ideas with real-world moments of joy.

🧠AI Isn’t Replacing Creativity — It’s Fueling It
Let’s be clear: this isn’t about letting a machine do the work. It’s about making creativity faster, bolder, and more aligned with your audience. You still bring the instinct, the taste, the cultural insight.
The AI just gives you more shots on goal — faster than you ever thought possible.
In Dolceria’s case, it helped turn an idea into a fully-formed brand world:
Dozens of snack concepts
Flavor variations for every mood
Packaging styles with real market potential
Lifestyle imagery and videos for storytelling
All before a single product hit the shelf.

🚀 Ready to Cook Up Your Next Concept?
If you’re a brand builder, product innovator, or marketer in food and beverage, the Dolceria approach offers a delicious glimpse of what’s possible when you blend creativity with computation.
Because the future of innovation isn’t just in the kitchen — it’s in the prompt box.

Want to create your own product world from scratch? Check out our full Prompt-to-Product playbook here:
