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Fear Costs More Than Ideas: Iterating at speed with Veo 3

Posted Jan 05, 2026 | Views 17
# Product Livestream
# Video - Google Veo
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Speakers

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Tom Edwards
Head of Content @ Pencil
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Theo Baynton
Creative Director @ Pencil

SUMMARY

💡 Fear costs more than ideas.

Most bad campaigns don’t fail because of bad ideas. They fail because fear kills the bold ones before they ever get tested.

Big budgets. Endless approvals. Playing it safe.

That’s how brave ideas die.

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