Pencil in Practice - Seasonal Ads P2 - "Love is in the air"

Join Tim Bowers for another hands-on Pencil in Practice session, focused on creating seasonal campaign assets for moments like Valentine’s Day — from images to video and beyond.

In this live walkthrough, Tim breaks down how to use Pencil to quickly generate, adapt, and scale creative for seasonal moments, showing how to produce on-brand assets that feel timely without starting from scratch each time.

You’ll learn how to:

1. Create images, video, and other creative assets tailored to seasonal campaigns
2. Adapt core creative ideas for moments like Valentine’s Day quickly and efficiently
3. Scale seasonal assets across formats and channels without losing consistency
4. Use Pencil to reduce turnaround time for time-sensitive campaigns

Whether you’re building Valentine’s Day creative, planning ahead for key retail moments, or responding fast to cultural and seasonal opportunities, this session gives you a practical, repeatable approach to seasonal campaign production at speed.