Pencil in Practice - Display Ads

Join Tim Bowers for another hands-on Pencil in Practice session, this time focused on building interactive HTML5 display ads that move and react — not just static banners.

In this live walkthrough, Tim breaks down the most common questions around creating dynamic display ads in Pencil, showing how to design ads that respond to user interaction and feel more alive across placements.

You’ll learn how to:

1. Build interactive HTML5 display ads rather than static banners
2. Add motion and responsive behaviour that reacts to user interaction
3. Design display ads that adapt across formats and placements
4. Use Pencil to speed up display ad production without sacrificing creativity

Whether you’re creating display ads for performance campaigns, brand activations, or testing new interactive formats, this session gives you a practical, repeatable approach to building display creative that does more than just sit there.