Resource Hubs

Welcome to the Pencil Sales Hub, a private area of the Pencil Community platform exclusive to Brandtech employees. You'll find everything you need to support your sales and commercial work, including collateral, Q&A guides, help resources, and a forum to ask questions.

Please note that documents in this space are for reference only. Copy them for client use rather than editing the originals.

***Content marked 'INT' is internal only. Content marked 'EXT' is client facing.***

Sales Hub

This forum is for questions about Pencil, our proposition, packages and how we work with clients.

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Pencil 

EXT - Battlecard - Monks.Flow vs Pencil

Pencil

A concise one-pager summarising the platform's key differentiators, useful for quick-reference during pitches or objection handling.

EXT - 11 ways Pencil is unique

A focused competitive comparison against Jasper, highlighting Pencil's advantages in workflow depth, brand compliance, and enterprise readiness.

INT - Battlecard - Pencil v Jasper.ai

A head-to-head comparison sheet for sales reps, covering where Pencil wins against clients going direct to AI model providers.

INT - Battlecard - Pencil v Model Direct

A concise summary of Brandtech's Sustainbility do's and don't to communicate with Brand teams in meetings / pitches 

INT - Brandtech Sustainability One-Pager

An overview of how Pencil connects to client tech stacks, with guidance on scoping the complexity and cost of custom integrations.

INT - Pencil Integrations & Customizations Framework & Sizing

A structured guide for having sustainability conversations with clients, covering Brandtech's commitments.

INT - Brandtech Sustainability Discussion Guide

The tactical guide for running the sales deck effectively — what to emphasise, how to navigate objections, and how to tailor the narrative by audience.

INT - Sales Deck Playbook

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A place to get better with Pencil. Learn the craft, share your work, trade ideas, and see what the community is making.

Pencil Community

Role 

Join the Pencil Community to learn the craft of AI marketing. Tutorials, prompts, live events, and real work from people who use Pencil every day.

Pencil Community | Learn the Craft of AI Marketing

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Pencil Differentiation

.css-cmyzj7-StyledLink:hover *{color:var(--theme-color-primary, #000000);}EXT - Battlecard - Monks.Flow vs Pencil

EXT - Battlecard - Monks.Flow vs Pencil