Image & video prompting principles for AI-wielding creatives
Michael Whyle
🚀 Where Words Become Worlds: Your New Visual Vocabulary
This playbook is your field guide to writing for machines that keep getting smarter, without losing the creative instincts that make the work yours.
The prompt is the new brief. The clearer your words, the closer the output lands to the picture in your head. When your prompts are precise, the models sing.
💡 Why We Made It
Image and video models evolve weekly, but the principles behind a great prompt are far more durable. This guide distills what actually works across tools, teams, and tastes.
Inside, you'll find practical guidance for:
Writing prompts with precision, restraint, and intent.
Understanding the personality of each model.
Structuring prompts using clear templates, structures and formulas.
Breaking model bias, saying what you don't want, and iterating your way to outputs that feel inevitable.
And much more.
🧠 From First Drafts to Finished Frames
The Playbook walks through fifteen principles drawn from real production work, including:
Learn to Learn: Why the polyglot wins in an era of constantly shifting tools.
The Prompt Is the New Brie: Intention, precision and specificity are key.
Physics-first Prompting: Writing for video models that now understand gravity, light, and motion.
Risky Prompts to Avoid.
We explain the reasoning behind each principle, and demonstrate them with examples of working prompts and image outputs.
🛠️ Building a Methodology
Prompting is a way of thinking. You'll learn how to read a model's character, diagnose a failed render, and let AI help you write better prompts for AI. You'll move from hoping for a beautiful image to knowing exactly how to ask for one.
✨ The Human Element
At the heart of the Playbook is a simple reminder: You as the human creative using AI have taste. You have judgment. You get to decide what 'good', 'effective' or 'beautiful' actually looks like.
Prompting is a craft, and the best results still come from creatives who have a unique vision in mind before they type a single word. Our AI tools are getting smarter and more creative. The playbook helps you stay one step ahead.
📘 Ready to render some image and video ads that pop?
This playbook will leapfrog you from rolling the dice to directing the shot. Let's dive in.
