Creative Monthly - October 2025

September Creative Challenge Winners 

Join our Tim Bowers our Head of Training for an exclusive walkthrough of Universal Chat, Pencil’s new full-screen chat experience.

In this session, you’ll learn how to:

Create and manage unlimited chats for your projects
Move seamlessly between text, images, and video without losing context
Keep track of your creative process with built-in chat logs
Get faster, more powerful AI responses inside Pencil
Whether you’re exploring insights, brainstorming audiences, or generating ad assets, this webinar will show you how Universal Chat becomes your creative home base inside Pencil.

Webinar: Pencil in Practice - Universal Chat

Hello my friends and welcome back to Pencil, where today we're putting cost and efficiency first as we look at one of our newest features, The Impact Report! Want to know how it can help your business? Let's find out.

Pencil Impact Report

This event has finished - please find the recording <a href="https://youtu.be/HjEIGeHowLI" rel="noopener noreferrer" target="_blank">here</a>. Join Tim Bowers, our Head of Training, for an exclusive session: Pencil in Practice – Image Referencing.In this live walkthrough, Tim will explore how to use image referencing inside Pencil featuring the latest capabilities of Nano Banana, Google Gemini’s new image model.You’ll learn how to:<ol><li data-list="bullet">Use reference images to guide your AI generations with precision and style</li><li data-list="bullet">Combine multiple visual inputs to achieve consistent creative direction</li><li data-list="bullet">Integrate image referencing seamlessly into your ad and content workflows</li><li data-list="bullet">Get smarter, more context-aware outputs across Pencil’s creative tools</li></ol>Whether you’re refining brand visuals, building storyboards, or experimenting with new AI styles, this session will show you how to make image referencing your secret weapon in Pencil.

Pencil in Practice: Image Referencing

💡 Fear costs more than ideas. Most bad campaigns don’t fail because of bad ideas. They fail because fear kills the bold ones before they ever get tested. Big budgets. Endless approvals. Playing it safe. That’s how brave ideas die.

Fear Costs More Than Ideas: Iterating at speed with Veo 3

Exclusive Webinar with Pencil Thought Leaders: Matt Jones (Head of Customer Success), Tim Bowers (Head of Training), and Tom Edwards (Head of Content).Scaling Gen AI in your business isn’t just about picking the right model. It’s about structured onboarding, smart prioritisation, and lasting adoption.Join us for this exclusive, practical session with Pencil’s Gen AI adoption experts. Learn how to:✅ Identify and prioritise use cases across teams, from high to medium priority✅ Map adoption by tracking usage data and distinguishing super users, medium users, and light users✅ Define what “success” looks like for generations and outputs in your business✅ Manage onboarding and change management for long-term adoption✅ Understand and apply a GenAI maturity score to track your step-by-step path to full adoptionThis isn’t theory—it’s a practical blueprint for taking GenAI from pilot projects to company-wide impact.

Blueprint for Scaling Gen AI: Live Webinar

🚀 Exporting just got a major upgrade. Advanced Exports is live in Pencil — faster, easier, and more flexible than ever. ✅ Export from anywhere ✅ Send direct to integrations ✅ More options for print + digital Douglas Salomonsson joins Tom Edwards for the live launch next Tuesday 👇

Advanced Exports LIVE LAUNCH

Big news: Pencil Agents just got 2–3x faster. ⚡Next Tuesday, Pencil co-founder Sumukh Avadhani joins the livestream to talk about how we achieved the speed boost — and what’s next for agents inside Pencil. We’ll cover: ✅ How faster agents transform creative workflows ✅ Why speed matters when you’re scaling campaigns ✅ What’s coming next for agents in Pencil If you’re exploring how AI can keep up with the pace of modern marketing, this one’s for you.

Accelerating Agents: How We Made Them 3x Faster

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