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From Zero to 1,000 Creatives: How Salomon Did It in Record Time

Posted Jan 19, 2026 | Views 17
# Product Livestream
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Tom Edwards
Head of Content @ Pencil

SUMMARY

Want to know how to super charge your brand's creative output using Gen AI?

Learn how with Creative Strategist Harriet Beaumont - who joins Tom Edwards to explain how Salomon went from zero to 1,000 creatives in record time.

In this stream you'll learn how the team:

Generated 1,600+ fashion-grade visuals Built 13+ modular templates and scaled assets across every major ad ratio Localised tone & imagery for 3 personas across 6 markets Delivered premium, on-brand assets for paid and organic channels without a single studio shoot

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