Use It Like A Creative: How Creative Teams Actually Use Canvas

In this session, Juliette along with Theo walks through how their creative teams are using Canvas in Pencil to structure real projects > from fast, task-based production to review-led creative workflows.

They’ll showcase two live examples:

1 - A task-based setup designed for speed and parallel execution

2 - A review-led setup focused on alignment and creative control

You’ll see how different team structures (Producers, CDs, Creators, ADs, Copywriters) could use Canvas to collaborate, assign work, and move from brief to output more efficiently.

They’ll also introduce an agent that helps teams quickly structure their Canvas from a brief, reducing setup time so teams can focus on the actual creative work.

This session is designed for creatives, producers, and teams looking to better organise their workflows, improve collaboration, and scale their output without adding complexity.