Use it Like a Creative: Designing Beyond 16:9  (APAC Edition)

We’re bringing this session to APAC for the first time, and it’s focused on a very real challenge creative teams are starting to face: how do you generate high-quality visuals when your outputs go beyond standard formats like 16:9 or 9:16 - and into large-scale, high-resolution environments?

I’ll be interviewing Embee, Pencil’s Art Director based in Manila, as she walks us through her approach to a recent brief that came in for Savory Stacks for generating macro-shot visuals across 3840 × 2160 (x3 panels) in 4K, where maintaining clarity and detail at scale was critical. Embee will talk through the decisions she made, the workarounds she developed, and how she preserved quality across such demanding output formats.

We’ll unpack what this means in practice: how to think about composition across multiple panels, how to maintain detail in macro shots, and how to structure your workflow when such a large resolution isn't available in any AI model as of today.

This session is for creative teams, designers, and art directors who are working with GenAI and want to push beyond experimentation into more structured, high-quality production.

Looking forward to having you there.