Sustainability & Gen AI Deep Dive

Ludovic Moulard and Sharanya Sathyaprakash join Tom Edwards for a focused session unpacking The Brandtech Group’s May 2025 Generative AI Environmental Impact Study and the open calculator — what the data actually shows about training vs inference emissions, which levers move the needle, and how marketers and product teams can act now. We’ll cover headline findings, practical mitigations you can apply today (prompt efficiency, model choice, batching, output sizing), and early plans for Phase 2 on video generation (coming Oct).