Pencil in Practice: World Cup

Join us for a live session on generating World Cup creative — from the energy of the terraces to the tension of the final whistle. Whether you're building campaign assets or exploring how AI handles the visual language of sport, this one's a proper warm-up.

In this live walkthrough, we use the World Cup as a creative brief — exploring how Pencil handles the colour, motion, and emotion of the world's biggest sporting event. From crowd atmosphere to brand campaign territory, we put the platform through its paces.

You'll learn how to:

1. Generate images that capture the visual spirit of competition — flags, stadiums, the drama of the beautiful game
2. Brief Pencil effectively when your creative direction is mood-led rather than copy-led
3. Adapt World Cup creative across formats — social, display, OOH
4. Think like a brand team responding to a live cultural moment at speed

Whether you're working on a campaign tied to the tournament or just want to explore how Pencil handles high-energy cultural briefs, this session gives you the tools and the reps to move fast when it matters.