Pencil In Practice: Wimbledon

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Strawberries. Centre Court. The particular green and purple of a British summer institution. Wimbledon is one of the most visually specific briefs of the year, and this session uses every inch of it.

In this live walkthrough, Tim takes Wimbledon as the creative territory. From the precision of the grass court to the quiet ritual of the queue and the controlled drama of match point, we explore how Pencil handles a brief with its own strict visual grammar.

You'll learn how to:

1. Generate sport and event imagery that respects the heritage aesthetic of an established institution
2. Brief for the texture of Wimbledon: the court, the crowd, the kit, the conditions
3. Work with a limited but precise colour palette across different creative formats
4. Build imagery for brands activating around tennis and British summer sporting events

Game, set, Pencil.