Pencil in Practice: Tramonto — One Brief, Every Model

Dark pour. Cream head. A brand that's been brewing since 1856 and has no interest in shouting about it. Tramonto lives on mood, which makes it the perfect brief for a fair fight between video models.

In this live walkthrough, Joanne takes Tramonto as the creative territory and runs one fixed brief through every video model, side by side. No favourites, no folklore, just outputs compared on how well each one carries atmosphere, texture and restraint.

You'll learn how to:

1. Compare outputs across video models from a single, fixed brief
2. Match a model's strengths to a brand that depends on mood over spectacle
3. Justify a model choice with evidence rather than preference
4. Know when it's worth re-running a brief through a second model

One brief. Every model. May the best pour win.