Day 1

Deep plum. Ink violet. Colour that shifts as it falls. Sabrene's whole identity lives in gradients, which makes it the perfect stress test for a Brand Kit: get the structure wrong and every generation downstream drifts off-brand.

In this live walkthrough, Joanne takes Sabrene as the creative territory and builds the kit that keeps a colour-led brand consistent at scale. From palette structure to asset tagging, this is the unglamorous work that makes everything after it look effortless.

Structure a Brand Kit so a deep, gradient-based palette renders consistently

Upload and tag assets so downstream generations pull the right references automatically

Audit a Brand Kit for completeness before a campaign scales

Spot the most common off-brand failure points for colour-led categories

Pencil in Practice: Sabrene — Getting the Kit Right

Jo Howell

Stage 1

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Pencil in Practice: Sabrene — Getting the Kit Right

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