Pencil in Practice - Optimising Custom Agents for use in feeds

Join Tim Bowers for another hands-on session: Pencil in Practice – Optimising Custom Agents for Feed Generations.

In this live walkthrough, Tim will unpack the most common client questions around building and refining custom agents—showing you how to design, optimise, and deploy agents that produce high-quality feed content at scale inside Pencil.

You’ll learn how to:

1. Structure and tune custom agents for consistent, high-performing feed generations
2. Improve output quality by refining prompts, rules, and product metadata
3. Maintain brand voice and visual coherence across large, automated content pipelines
4. Speed up delivery by automating repetitive creative decisions with agent logic

Whether you're generating product feeds for retail, scaling multi-market content variations, or looking to improve accuracy and efficiency in your automated workflows, this session will give you a clear, practical blueprint for making custom agents work harder—and smarter—for you.