This event has finished. Please view the recording here . One brief. One brand. From text to image to finished ad — live. In this session, we walk through a real ice cream case study end-to-end, showing exactly how Pencil's workflow feature turns a starting point into production-ready creative.
In this live walkthrough, we follow an ice cream brand from brief to output — covering the full Pencil workflow: text to image, image to ad, and the decisions that shape the result along the way. Less theory. More doing.
You'll learn how to:
- Set up a workflow brief that gives Pencil the context it needs to generate on-brand creative
- Use text-to-image effectively — what to specify, what to leave open, and what changes the output most
- Move from generated imagery through to finished ad formats without losing visual consistency
- Apply workflow thinking to future briefs — not just FMCG, not just ice cream
Whether you're new to Pencil's workflow feature or want to see it applied to a consumer product brief from start to finish, this session gives you a clear, replicable process to take back to your own projects.
