A farm animal walks into a private jet. Into an art gallery, where the centrepiece painting is a portrait of its own species. Into a fine dining restaurant where the specials include roasted chicken. The joke lands every time — and it always lands the same way: the gap between what something is and where it has absolutely no business being.
In this live walkthrough, Randolph starts with a hand-drawn sketch of a chicken in sunglasses and builds a full five-scene social campaign in Pencil: brand mark, product asset, campaign stills, and animated social video ads — all from one drawing and one creative principle.
You'll learn how to:
- Upload a hand-drawn sketch as a visual reference and generate brand-consistent assets from it
- Use juxtaposition as a creative lens to develop a humorous campaign concept from a brief
- Wire a character and product reference across multiple scenes to maintain visual consistency without re-describing either
- Animate campaign stills into social-ready video using Pencil's image-to-video pipeline
