This event has finished. Please view the recording here Heat with a wink. Fire on the front end, cool on the finish. Hot sauce is one of the most personality-driven categories in FMCG, where the brand voice matters as much as the Scoville rating.
In this live walkthrough, Randolph Gentile takes 'Blaze & Chill' as the creative territory: a hot sauce brand built on contrast, bringing serious heat with a laid-back attitude. He explores how to capture bold flavour and big personality across campaign assets, while keeping brand consistency intact in a category that rewards standing out.
You'll learn how to:
- Translate flavour, heat, and attitude into imagery that jumps off the shelf
- Develop copy with the confidence and humour the category demands
- Balance bold personality with brand consistency across every touchpoint
- Adapt campaign creative across retail, social, and display formats
Bring the heat. Keep your cool.
