Pencil in Practice - Adapting assets for seasonal campaigns

Join Tim Bowers for another hands-on session: Pencil in Practice – Adapting Assets for Seasonal Campaigns.

In this live walkthrough, Tim will break down the most common client questions around seasonal adaptations—showing you how to refresh existing assets, adjust messaging, and align visuals with seasonal themes quickly and consistently inside Pencil.

You’ll learn how to:

1. Transform evergreen creative into seasonal variations without rebuilding from scratch
2. Update visuals, colour palettes, and messaging to match key moments throughout the year
3. Maintain brand coherence while injecting timely, campaign-specific flair
4. Speed up production using Pencil’s automation tools for bulk updates and rapid versioning

Whether you’re prepping for peak retail moments, localising creative for global holidays, or simply keeping your campaigns feeling fresh and relevant, this session will give you a practical, efficient workflow for adapting assets to any season with ease.