December took a festive left turn — and asked a very specific question:
Could you convince Santa to buy your insurance?
From sleigh breakdowns to reindeer liability and chimney mishaps, the community brought humour, chaos, and sharp creative thinking to one very niche client. You used Pencil’s tools to turn insurance into something bold, ridiculous, and genuinely memorable.
We’re thrilled to award this month’s Creative Challenge badges to:
🏆 Sabrina Puc
🏆 Rie Orpano
Your entries stood out for their clarity of idea, playful execution, and the way you used AI not just to generate assets — but to push concepts further. Each project felt festive, intentional, and unmistakably Pencil.
This brief was about more than Santa — it was about reimagining the most practical categories through creativity.
We saw sleighs stranded mid-delivery, reindeer behaving questionably, chimneys treated as high-risk entry points, and the North Pole insured against elf-related damage. The range was surprising, sharp, and beautifully crafted.
Thank you to everyone who joined in for December’s challenge. Let’s keep creating, surprising, and celebrating what creativity can do — even in a Santa hat. 🎄
