This month the challenge is designed around a Fake Beer Brand. You must use the brand knowledge and assets HERE to create a campaign for this fictional product.
Since its founding in 1856, Tramonto has been more than just a stout; it's been a cornerstone of community, craftsmanship, and shared moments. For over a century, its rich, dark flavour has been the accompaniment to celebrations, conversations, and the simple joy of togetherness. In a world that's constantly changing, the tradition of brewing a quality stout has remained Tramonto's guiding star.
The Challenge
This month, we're travelling back in time. Your challenge is to create an ad campaign that celebrates the rich history of Tramonto, founded in 1856. Your campaign should connect the brand's deep-rooted heritage to the modern-day moments our community cherishes.
The ad should feel both timeless and contemporary, highlighting that while times change, the quality and spirit of Tramonto Stout are enduring.
The Deliverables
Choose one of the following formats:
- Option 1: The "Then & Now" Static Ad
Create a single static ad that visually contrasts a historical scene with a modern one, both united by the shared experience of enjoying a Tramonto Stout. The ad must feature the product and clearly display the founding date, "Estd. 1856".
- Option 2: The "Generations" Video Ad
Create a 15-30 second video that showcases a montage of "cheers" or shared moments across different eras (e.g., the 1850s, 1920s, 1970s, today). The video should culminate in a modern scene, proving that Tramonto has always been there for the good times.
